Rutherford Plumbing Heating & Cooling

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People don’t think about their plumbing, heating, and cooling systems until there is a problem. And it always seems that your water heater leaks, or the furnace or air conditioner breaks at the worst possible time. That’s why it’s important to use a service company who is always available to handle those situations when they… Read more »

For R. Campos Masonry, Customer Service Is Key

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Looking to build a multimillion dollar stone mansion in the foothills, or a simple cinder block retaining  wall?  R. Campos Masonry does it all! Rolando Campos, founder and owner of R. Campos Masonrystarted his business back in 1988, and has built a successful business and an impressive portfolio of incredible stone and brick homes, as well… Read more »

Local Chambers of Commerce – Missing Opportunities

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We are members of multiple Chambers of Commerce and regularly attend chamber events. There is a lot of good that comes out of chamber activities, but I am regularly disappointed by the chamber’s inability and/or unwillingness to address political issues that impact small businesses. Local Chambers of Commerce have an opportunity (and in my opinion… Read more »

True Security of Denver Opens Their Doors

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True Security of Denver, a security guard services business located in downtown Denver recently opened their doors for business.  Thomas D, spokes person for True Security, is very optimistic about their future.  “We found a niche in the Denver security guard services market where we can deliver the highest quality security services at a competitive… Read more »

The Gold Market Jewelers Brings Hi-Tech Jewelry Design In House

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The Gold Market Jewelers at 16th & Pace Street in Longmont are now offering a high-tech  jewelry design service that is interactive and fun for the customer. “We now have an innovative 3-D custom design studio that is cost-effective and user friendly so you can be part of the design process” said Joe Faissal, owner… Read more »

Carworks of Longmont Auto Repair Focuses on Customer Satisfaction

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Recently LBM had a brief discussion with Steve Smith, owner of Carworks of Longmont Auto Repair who is quite excited about their future. “It’s great to see our company grow in such a difficult economy”.  Carworks of Longmont has seen solid growth for the last couple years. We attribute our growth to making sure our… Read more »

Radius Real Estate of Longmont Leverages Video Marketing

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Scarlett Neal, owner of Radius Real Estate of Longmont is realizing the value in video marketing her Longmont real estate listings on youtube.  “When you’re selling real estate in this economy, you want to leverage every opportunity for potential customers to find your listings”, said Neal. Youtube is a great way to advertise for free…. Read more »

Understanding Your Profit

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IT IS ALWAYS ABOUT PROFIT. The ultimate goal of marketing (or anything your company does) is profit. Tracking awareness, number of customers, and revenue are meaningful exercises, but your ultimate goal and business driver is profit for your company. You must understand your margins. You should be measuring profit for each of your products/services: 1…. Read more »

Understanding Your Sales Funnel

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There are a number of variations of the ‘sales funnel’. To keep it simple, the sales funnel is a visual representation of the sales cycle – how customers find you (or are drawn to you) and then how they work their way from the initial contact to becoming a paying customer. Many large companies spend… Read more »

Understanding Your Marketing Mix

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It is critical that you understand how the different components of your marketing plan fit together, and this cannot be done without an effective mechanism for measuring the effectiveness of your marketing investments. Step 1: Identify Marketing Investments: As a small business owner, you should take an inventory of all your expenses to ensure that… Read more »