Search Engine Optimization

December 22nd, 2013 by

When it comes to finding small local businesses on the Internet, Google is King. Statistics show that Google local search is used far more than any other search engine including Yahoo, Bing (Microsoft) and all the other search engines combined. Getting your business to display on the first page of Google local search results for your business’ primary keywords is key to generating new business. The process of influencing Google to display the link to your business website is called Search Engine Optimization (SEO). The alternative is to pay google for your ad to run on the first page for local search, and it’s paid on a per click basis.

Google has three types of search results that it displays: 1) Google organic, 2) Google Maps Business Listings, and Sponsored Links (paid to Google via pay per click) called Google Adwords.

One of LBM’s primary goals is to get our client’s business to show up at the top of the organic search list and on google maps, as statistically this is where most consumers go to find local business and services. Check out this demo on Google local search to see an example of organic vs paid search. (depending on your Internet connection this may take a few minutes to  download).

Getting your small business on the front page of Google local search is our first level product bundle and it is offered for a flat fee of $950. Depending on the competition for organic positioning, it may require additional effort through our SEO maintenance program to get and stay on the front page of google search resutls.

This service will ensure that your website is visible to potential customers searching for your products in your market. We will evaluate your website’s effectiveness in terms of content, format, and search results. This service will align your on-line presence to your overall marketing strategy and position your website not only on the Google front page for local web searches, but with many other search engines and internet directory services. We will perform an assessment of your website, and working with you, make changes as necessary so that your web presence and marketing strategy are aligned to drive revenue opportunities.

Ask us about Social Networking and other tools: Social Networking has proven to be a viable marketing strategy for several industries. We can equip your website with integrated social networking tools that include blogs, Twitter, and Facebook. Fees start at $200. We also have a great selection of other marketing tools. See our Marketing Tools FAQ for descriptions.

 

Notes:

 

  1. There is no guarantee that these results will be maintained beyond 60 days without an ongoing effort. Please see Service Maintenance Packages listed below for more details on how to ensure that your website continues to drive results.
  2. In-depth SEO and Full Website Development: Depending on your business’ current web presence, the competitiveness of your industry, and other factors, a more indepth search engine optimization effort and/or full website development may be necessary in order to meet your business goals. This more comprehensive level of service falls outside the resources of the introductory package above. In-depth SEO addresses on-site and off-site search engine optimization, including industry specific citation development and back-linking procedures as a result of an in-depth competitive analysis using automated software tools, as well as leveraging other SEO processes. The cost for this service will be determined on a case-by-case basis. The need for this level of support will be determined during our early planning discussions and all costs will be clearly outlined in a guaranteed quote – and will be agreed upon prior to any commitments.

SEO Monthly Maintenance

 

Once your company’s on-line presence is established and optimized, there is an ongoing effort necessary to maintain or improve the front page listing and overall visibility and effectiveness of your website. This service ensures that as the environment changes and technological advances are made, your website and marketing investments continue to generate revenue.

In addition to the website and SEO support processes outlined here, our monthly maintenance package includes regular reviews to ensure that your web presence is aligned with a marketing strategy that is effective in driving revenue for your company. In addition, we will work with you to provide input into planning and managing marketing campaigns that are integrated with your new on-line presence.

There is a monthly charge of $250 for SEO maintenance (month-to-month contracts are available).