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Longmont Commercial Real Estate has entered into a marketing agreement with Longmont Business Marketing to market commercial, industrial, and office space property  listings on the internet for the Longmont area.

“We believe LBM not only has the solutions to drive potential customers to our website through Google and other search engines, but they also have some very interesting social network marketing strategies that we’re interested in.”

“In two short months, we went from no web presence at all, to top of the list for several of our keyword strings in Google organic search results.”   “As a result, we’re starting to see significant traffic to our website. ”

“Our ongoing marketing relationship will help increase visibility not only through the search engines, but through social media channels as well. ” “We’re very excited about this venture.”

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We are operating in what has been called the ‘New Economy’. There are two critical components to this New Economy that have a direct impact on small businesses:

1.Business is moving to the Internet at a pace faster than ever imagined. Companies are utilizing websites and on-line social networking tools to build markets, prospect for new customers, and ultimately drive revenue and profit. Your customers are now using the web to find products and services – making advertising and new business leads several times more expensive through traditional media than through on-line channels.

2.Consumers are reducing spending and in many cases markets are contracting or static. In the New Economy, business is gained by changing buying behaviors of consumers who are currently buying your product in your market but from other sources (your competitors).

In the New Economy, viable businesses have websites. If you business does not have a website that is fully integrated with your sales processes, you are missing opportunities and spending too much money doing marketing.

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As Longmont Business Marketing (LBM) brings “local business” customers into their Internet marketing maintenance portfolio, customers receive a very powerful marketing service that grows in effectiveness over time.

LBM customers business’ “web presence” is integrated into a comprehensive network of local businesses. This is an innovative concept where LBM customers can leverage each other’s web presence to generate new customers and revenue. OK, but how does that work?

There are essentially three core components to this solution:

  • WEBSITE SEO

(SEARCH ENGINE OPTIMIZATION).  SEO allows potential customers to locate your website through Internet search engines, Internet Business Directories, and other Internet properties geared toward business. This establishes your business’ foundational “web presence”.

  • BUSINESS SOCIAL NETWORKING.

LBM establishes your business profile pages on social networking platforms such as Facebook, MerchantCircle, and many other social platforms, further expanding LBM customer’s web presence.

  • LBM CROSS-LINKS CUSTOMER’S BUSINESSES TOGETHER

across these web platforms to create a “local network of businesses” in the Longmont, Boulder, and front range area. LBM also cross links all their customers websites together, further strengthening the local endorsement network.

The keycomponent to the process is the third bullet item “LBM CROSS-LINKS CUSTOMER’S BUSINESSES TOGETHER”.

Effectively, LBM customers are endorsing each other’s business via the web, creating an expanded and locally-focused marketing campaign for each other’s business that continually grows as LBM’s customer base expands. Because LBM’s maintenance customers are under an exclusive contract, they effectively lock out other local businesses in the same industry.

If you are interested in getting your local business engaged in this excellent marketing opportunity, call LBM today at 303-652-7631, or visit our website at: https://longmont-business-marketing.com

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Product name – Sales Process Alignment:

Moving your company’s website up a list of on-line search results is not a stand alone deliverable. Your website could rank #1 on every search result but if it is not linked to your sales processes, marketing strategy, and customer life-cycle, you will not get results.

With our Sales Process Alignment product, we will assess your web presence in the context of your overall ‘marketing mix’ and how your investments line up with customer behavior. If you are investing a large percent of your marketing dollars in an area that is driving a very small portion of your business, your marketing mix is not optimized and your sales processes are not fully integrated. We will track your customer behavior and ensure that you are focusing investments where it matters most.

We will provide you with tools that will enable you to re-allocate or reduce marketing costs, saving money and ensuring that marketing investments are driving revenue and profit for your company.

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Historically Maurer Painting, LLC  in Boulder, CO hasn’t needed to advertise in the local phone books, local papers, or participate in mailers and coupon book advertising. They built their painting business on delivering quality painting service  via word of mouth and referrals.

Maurer Painting has come to realize that internet marketing is a good supplement to their traditional referral based marketing strategy, as it’s low cost and has excellent opportunity to provide good return on their investment.

“We’re excited to work with Longmont Business Marketing” to help grow our business”. “We’ve never been inclined to pay for marketing services, but we feel that the added internet marketing can really help us reach new  potential customers and meet our business growth targets”.

“With the lack of new construction, the house painting and commercial painting market is very competitive right now, so cost effective marketing becomes even more critical for growth”.

Contact Info:

Maurer Painting, LLC
1831 Norwood Ave
Boulder, CO 80304-1219
(303) 443-0454
http://maurerpainting.com

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aRejuvenation Spa in Longmont specializes in Laser Hair Removal, Skin Care, and other Spa Services.

aRejuvenation Spa was looking to improve their web presence, and contacted Longmont Business  Marketing to improve their positioning in the search engines.

After several weeks, aRejuvenation Spa’s web presence improved,  and they started getting calls for their Laser Hair Removal Service, Skin Care services, and more.

Jean McBride, owner of aRejuvenation Spa is thrilled with the results, and is now working with Longmont Business Marketing to expand their opportunities.

“In the short time we have had the pleasure of doing business with LBM, they have been very consistent in letting us know the status of our SEO. Thanks to his diligence, we are already at the top of the list for one category and are on the verge of being on the top for another. Thank for a great job.‎” Jean McBride – owner of aRejuvenation Spa

Contact Info:

aRejuvenation Spa
600 5th Ave, Suite B
Longmont, CO 80501-8303
(303) 485-9063
http://arejunveationspa.com

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Google reviews whether positive or negative, have an impact on the search engine results page, as well as customer behaviour.

“Google Place” reviews of your business’  can have a significant impact on your business’ placement in the Google search engine results page.  Also, Several of Longmont Business Marketing’s customers have stated that new customers told them that they chose their business in large part due to positive Google reviews.

This doesn’t mean you should go  out and get people with Google accounts to falsify Google reviews, but it’s a good marketing strategy to ask your customers to submit reviews on your business.  This is especially a good thing if your customers are happy with your products and services.

So how does a business owner go about getting Google reviews from their customers? Ask them to do it at the time of service, and perhaps offer an incentive to do it. You could give them a discount or a coupon for providing their honest opinion.

If you’re part of a business networking organization such as  chamber of commerce or BNI chapter, there is a good chance you have customers within your business network membership. Ask them to write Google reviews for you.  You may be surprised at the results.

Contact Longmont Business Marketing for a free consultation.

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We all hear a lot of people talk about search engine optimization (SEO), website development, and on-line social networking. But at LBM one of the keys to our success – and the driver of results for our clients, is that moving your website up a list in an on-line search result is not our product – it is not a stand-alone deliverable or an end. What we deliver is increased revenue and profit.

We do this by ensuring that the on-line presence that we create for your company is integrated with your customer life-cycle and sales funnel.

* If your website shows up first in search results, but is ‘dead’ (meaning it does not deliver a compelling message and is not driving business)….
* If you hand out beautiful brochures at tradeshows that say ‘visit our website for more information’, and your website basically provides the same information…
* If your marketing mix is not lined up with your sales funnel (how your clients hear about you: if 90% is word of mouth, how does your web presence support this?)…

… then you are adding unnecessary steps to your sales process and providing additional opportunities for your prospects to drop out.

We can help.

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At Longmont Business Marketing, we spend a lot of time working with our customers to ensure that their website, or ‘web presence’, is aligned with their customer life-cycle.

In fact, this is our first step. Right up front, our discussions with new clients focus on their marketing strategy, business plan, and customer behaviors.

The reason we do this is because we want to make sure that any ‘technical’ developments we deliver – in the form of website development or re-design, SEO, or on-line social networking will drive the desired results: new customers, revenue, profit, and lower operating costs.

Creating a fancy new website or moving your company’s name up an on-line search result list will not drive revenue and profit if your website is not integrated with the rest of your business.

There are a lot of companies out there that will deliver a shiny website and can move you up the search lists. But if they aren’t integrating your web presence with your marketing strategy and customer life-cycle, you will not see results.

At Longmont Business Marketing, we differentiate ourselves from our competitors by providing a comprehensive, integrated, marketing solution that consistently delivers the right message, to the right people, at the right time. Our clients measure results in terms of new customers, more revenue, and reduced costs.

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Recently I’ve run into a few new Longmont Business Marketing  customers that have either recently changed their physical location, website url, etc.  However, key data sources on the internet such as InfoUSA and Localeze weren’t updated with the changes, as the business owner didn’t even consider that they needed to do this.  The data inconsistency can not only create customer confusion when finding the business on the internet, but it also creates conflicts among the key internet data providers that manifests itself  in degraded search engine results. Search engines aren’t fond of inconsistent data, and tend to penalize businesses that aren’t compliant.

Small business owners need to be aware that when they make changes such as business name, business phone number, physical address, url/domain name, etc. that they must take a proactive approach in getting the key internet data sources updated.  Updating this info can be a labor intensive process, as there are literally thousands of internet directories out there.  To make matters worse, most business owners aren’t familiar with the complex structure of data sharing of the internet.  Unless business owners are well versed in this processs, it may serve them well to hire this task out to a marketing firm.