Product name – Sales Process Alignment: Moving your company’s website up a list of on-line search results is not a stand alone deliverable. Your website could rank #1 on every search result but if it is not linked to your sales processes, marketing strategy, and customer life-cycle, you will not get results. With our Sales… Read more »
Posts Categorized: blog
Maurer Painting Goes After Internet Marketing
Historically Maurer Painting, LLC in Boulder, CO hasn’t needed to advertise in the local phone books, local papers, or participate in mailers and coupon book advertising. They built their painting business on delivering quality painting service via word of mouth and referrals. Maurer Painting has come to realize that internet marketing is a good supplement… Read more »
aRejuvenation Spa Teams Up With Longmont Business Marketing
aRejuvenation Spa in Longmont specializes in Laser Hair Removal, Skin Care, and other Spa Services. aRejuvenation Spa was looking to improve their web presence, and contacted Longmont Business Marketing to improve their positioning in the search engines. After several weeks, aRejuvenation Spa’s web presence improved, and they started getting calls for their Laser Hair Removal… Read more »
Google Reviews are Important to New Customers as well as SEO
Google reviews whether positive or negative, have an impact on the search engine results page, as well as customer behaviour. “Google Place” reviews of your business’ can have a significant impact on your business’ placement in the Google search engine results page. Also, Several of Longmont Business Marketing’s customers have stated that new customers told them… Read more »
Linking SEO to the Sales Process
We all hear a lot of people talk about search engine optimization (SEO), website development, and on-line social networking. But at LBM one of the keys to our success – and the driver of results for our clients, is that moving your website up a list in an on-line search result is not our product… Read more »
Aligning Your Web Presence with Your Marketing Plan
At Longmont Business Marketing, we spend a lot of time working with our customers to ensure that their website, or ‘web presence’, is aligned with their customer life-cycle. In fact, this is our first step. Right up front, our discussions with new clients focus on their marketing strategy, business plan, and customer behaviors. The reason… Read more »
Small Business Directory Information Must be Synchronized on the Internet
Recently I’ve run into a few new Longmont Business Marketing customers that have either recently changed their physical location, website url, etc. However, key data sources on the internet such as InfoUSA and Localeze weren’t updated with the changes, as the business owner didn’t even consider that they needed to do this. The data inconsistency… Read more »
Two Very Cool Google Phone/Handheld Features for Business Search
Many people don’t realize that Google has released a couple of very cool search tools for text messaging hand helds and a 411 directory for any phone to locate businesses and services. The best part is that they’re free services. If you are on the go, you can simply send google a text message from… Read more »
Running Small Business Ads in the Phone Book
Here at Longmont Business Marketing, we’re scratching our heads! We’re really surprised by how much marketing money is being spent by small businesses on marketing strategies that simply don’t provide return on investment. We are repeatedly hearing from small businesses in the Longmont area that they’re spending big money and not getting many calls from… Read more »
Small Business Marketing Tip – Don’t Sell to Customers, Help Them to Buy
Too often small businesses fall into the trap of “trying to sell something” to their customers. As a result, the potential customer feels like it’s a one-sided deal, or the deal favors the small business (seller). Customers get the impression “This guy is trying to sell me something, and it’s not clear to me why… Read more »