Product name – Sales Process Alignment:
Moving your company’s website up a list of on-line search results is not a stand alone deliverable. Your website could rank #1 on every search result but if it is not linked to your sales processes, marketing strategy, and customer life-cycle, you will not get results.
With our Sales Process Alignment product, we will assess your web presence in the context of your overall ‘marketing mix’ and how your investments line up with customer behavior. If you are investing a large percent of your marketing dollars in an area that is driving a very small portion of your business, your marketing mix is not optimized and your sales processes are not fully integrated. We will track your customer behavior and ensure that you are focusing investments where it matters most.
We will provide you with tools that will enable you to re-allocate or reduce marketing costs, saving money and ensuring that marketing investments are driving revenue and profit for your company.
