We all hear a lot of people talk about search engine optimization (SEO), website development, and on-line social networking. But at LBM one of the keys to our success – and the driver of results for our clients, is that moving your website up a list in an on-line search result is not our product – it is not a stand-alone deliverable or an end. What we deliver is increased revenue and profit.
We do this by ensuring that the on-line presence that we create for your company is integrated with your customer life-cycle and sales funnel.
* If your website shows up first in search results, but is ‘dead’ (meaning it does not deliver a compelling message and is not driving business)….
* If you hand out beautiful brochures at tradeshows that say ‘visit our website for more information’, and your website basically provides the same information…
* If your marketing mix is not lined up with your sales funnel (how your clients hear about you: if 90% is word of mouth, how does your web presence support this?)…
… then you are adding unnecessary steps to your sales process and providing additional opportunities for your prospects to drop out.
We can help.
