Marketing Mix Optimization is a term used to describe how marketing investments are spent across marketing activities (media, campaigns, advertisements, etc.) and how this aligns with customer purchasing behavior. If your Longmont Business is investing a significant amount of your marketing spend in an area that is driving a very small return for your business, your “marketing mix” isn’t optimized. This becomes even more critical if you have a limited amount of marketing budget for your small business.
You must track customer-purchasing behavior and ensure that you are focusing your investments where you get the most impact. There are several marketing tools available that enable you to re-allocate or reduce marketing costs, saving you money and ensuring that your marketing mix is optimized to drive revenue and profit for your company. A qualified Longmont-based marketing firm can help you realize your marketing mix optimization.
