Google is the go-to search engine when it comes to seeking out a small, local business on the internet. Statistics show that Google is used in local searches more than all other search engines combined. The key to generating new business is to get your business displayed on the first page of Google local search results through use of your business’s primary keywords. This process of influencing Google to display the link to your business’s website is called Search Engine Optimization, or SEO. The only other option for your ad to run on the first page of Google local search is to pay Google, which is paid on a per click basis.
Longmont Business Marketing SEO Program
One of Longmont Business Marketing’s primary goals is to get our clients businesses to show at the top of Google’s organic search list and Google maps. Statistics show that this is where most consumers go to find local services and businesses. Google displays three types of search results: 1) Google Organic, 2) Google Maps Business Listings, and 3) Google AdWords, which are sponsored links paid to Google via pay per click. For more information and to see an example of Google Organic vs. paid search, check out this demo on Google local search. (Depending on your Internet connection, this may take a few minutes to download).
Our first level product bundle at LBM is to get your small business on the front page of Google local search. We offer this product for a flat fee of $950.00. Because the competition for Google organic positioning can vary, an additional effort through our SEO maintenance program may be required. This service is geared to ensure that your website is visible to potential customers searching for products or services in your market. Through regular evaluation of the effectiveness of your website regarding format, content, and search results, this service will support your marketing strategy and position your website on the Google local search front page, along with many other search engines and internet directory services. We will provide an assessment of your website, and in collaboration with you, will make changes that are necessary to enhance web presence and strategize marketing to increase overall revenue opportunities.
Social Networking for Marketing
Don’t forget about Social Networking and other tools, as Social Networking has proven to be a practical marketing strategy for numerous industries. We can supply your website with integrated social networking tools that include Facebook, Twitter, and blogs. Our fees start at $200. See our Marketing Tools FAQ for complete descriptions.
SEO Monthly Maintenance
Once your company’s online presence is established and optimized, an ongoing effort is required to maintain or improve the front-page listing and overall visibility and effectiveness of your website. This service ensures that as technological advances are made and the overall environment changes, your website and marketing strategies and investments continue to generate clients and revenue. In addition to website and SEO support processes, our monthly maintenance package includes regular reviews to confirm that your web presence is aligned with a marketing approach that is effective in increasing income for your business. We will work with you and provide input regarding planning and managing marketing campaigns that are cohesive with your new online presence.
Notes:
1. There is no guarantee that these results will be maintained beyond 60 days without an ongoing effort. Please refer to our Service Maintenance Packages listed below for more information on how to ensure that your website continues to drive results.
2. In-depth SEO and Full Website Development: Depending on your business’s current web presence, industry competition, and other contributing factors, a more in-depth search engine optimization effort and/or full website development may be necessary in order to meet your business needs and goals. This comprehensive level of service falls outside the inclusions of the introductory package described above. In-depth SEO focuses on on-site and off-site search engine optimization, including industry specific citation development and back linking procedures as a result of a detailed competitive analysis using automated software tools, as well as leveraging other SEO processes. The cost for this service will be determined on a case-by-case basis. The need for this level of support will be determined during the early planning phase and all costs will be clearly outlined in a guaranteed quote. These costs will be agreed upon prior to any commitments.
