Too often business owners spend thousands of dollars contracting website developers to build them a fantastic website, only for the website to have few visits. Often small business owners are disappointed, as they expected that by having a website, new customer prospects could find it. What many small business owners don’t realize is that in order for a website to be found on the Internet, it must be marketed to the search engines and the prominent Internet directories. Similar to publishing a business add in the phone book, but on the Internet.
This can be taken even one step further by having a business-marketing firm provide what is called Search Engine Optimization (SEO). SEO is a technical process where the website is optimized so that the search engines like Google can find the business. For the “do it yourself” small business owners, there are many resources on the Internet around this topic, but the learning curve can be steep. For those non-technical business owners, you may want to consider having a small business-marketing firm provide this service for you. Most firms provide free consultations.
