IT IS ALWAYS ABOUT PROFIT. The ultimate goal of marketing (or anything your company does) is profit. Tracking awareness, number of customers, and revenue are meaningful exercises, but your ultimate goal and business driver is profit for your company. You must understand your margins. You should be measuring profit for each of your products/services: 1…. Read more »
Posts By: wpadmin
Understanding Your Sales Funnel
There are a number of variations of the ‘sales funnel’. To keep it simple, the sales funnel is a visual representation of the sales cycle – how customers find you (or are drawn to you) and then how they work their way from the initial contact to becoming a paying customer. Many large companies spend… Read more »
Understanding Your Marketing Mix
It is critical that you understand how the different components of your marketing plan fit together, and this cannot be done without an effective mechanism for measuring the effectiveness of your marketing investments. Step 1: Identify Marketing Investments: As a small business owner, you should take an inventory of all your expenses to ensure that… Read more »
Radius Real Estate of Longmont Extends Marketing Reach
Scarlett Neal, owner of Radius Real Estate in downtown Longmont is excited about working with Longmont Business Marketing to increase her web presence. “Moving up the search engine lists, and being found on multiple internet directories is only part of the picture”. “LBM is also helping me with video marketing of my listings, so potential… Read more »
Understanding the Effectiveness of Your Marketing Plan
Linking your Marketing Mix data to your Sales Funnel: Using a spreadsheet, list your marketing activities and costs for a specific period (can be a month/quarter or a campaign period). Calculate the percent of the total cost for each marketing activity (see my earlier post ‘Understanding Your Marketing Mix’). In the same spreadsheet, list the… Read more »
Small Business Websites Often Underutilized
Too often business owners spend thousands of dollars contracting website developers to build them a fantastic website, only for the website to have few visits. Often small business owners are disappointed, as they expected that by having a website, new customer prospects could find it. What many small business owners don’t realize is that in… Read more »
Version Wireless offering service they can’t deliver?
A word to the wise. If you walk into the Verizon store located on hover road at 1067 South Hover Road, Longmont, CO, you will see at least two large signs on the inside of their facility that say 4G network. Observed them today on 6/17/11). Yes their select phones/smartphones will work on the 4G… Read more »
Paint Pals LLC Offers Quality Painting Services in Fort Collins
Tim Mayhew and Shane Walter, owners of Paint Pals LLC in Fort Collins started their residential and commercial painting business in 2009. They are focused on top quality service at competitive rate, as illustrated in their interview with Tom Martino: Paint Pals believe that surface preparation, attention to detail, and quality paint products are key… Read more »
The Spot Hair Salon Grand Opening in Longmont
The Spot Hair Salon in Longmont has recently opened its doors at 724 Main St Unit C. The new hair salon has a very upbeat and attractive decor, and the young hair stylists there are excited about their new opportunity in running their own hair salon in the heart of Longmont. Entrepreneurs Libby McCarthy, Karina… Read more »
Longmont Business Marketing Video
Kyle and Danielle have a great practical knowledge of search engine optimization and how to best position my business in front of qualified customers for my business – at a great value. They also have been very helpful in tutoring me on the ins and outs of social media and best practice when navigating my internet initiatives in the most efficient way. Thankyou!
I feel very fortunate to have found Longmont Business Marketing for my web design and SEO. They are affordable and provide tangible results like no other marketing firm I have used. My organic search has improved to the first page and my google maps results are outstanding, usually #1 or #2. Previously, we were either on the second or third page of an organic search. I couldn’t be happier. Easy to work with and make their deadlines.
This team is great to work with and well worth the investment. If you have a great website and nobody can find it, what’s the point right? I regularly get inquiries because I’m on the front page of searches and that’s because LBM did a fantastic job. Highly recommended.
Kyle and his team have made all the difference in helping the phones ring at the pharmacy. SEO matters and his team knows how to get it done. Professional and easy to work with. Highly recommend.
Commited I have to say that Kyle is very commited to his clients being successful. He is very straight forward about what he can and can’t do, or at least honest if he isn’t sure an certain approach to marketing will work for your business. He goes out of his way for his clients and does allot of value adds to his job. The mark of a successful person is doing more than you are paid for, I think that describes Kyle.
