As Longmont Business Marketing (LBM) brings “local business” customers into their Internet marketing maintenance portfolio, customers receive a very powerful marketing service that grows in effectiveness over time.

LBM customers business’ “web presence” is integrated into a comprehensive network of local businesses. This is an innovative concept where LBM customers can leverage each other’s web presence to generate new customers and revenue. OK, but how does that work?

There are essentially three core components to this solution:

• WEBSITE SEO

(SEARCH ENGINE OPTIMIZATION).  SEO allows potential customers to locate your website through Internet search engines, Internet Business Directories, and other Internet properties geared toward business. This establishes your business’ foundational “web presence”.

• BUSINESS SOCIAL NETWORKING.

LBM establishes your business profile pages on social networking platforms such as Facebook, MerchantCircle, and many other social platforms, further expanding LBM customer’s web presence.

• LBM CROSS-LINKS CUSTOMER’S BUSINESSES TOGETHER

across these web platforms to create a “local network of businesses” in the Longmont, Boulder, and front range area. LBM also cross links all their customers websites together, further strengthening the local endorsement network.

The keycomponent to the process is the third bullet item “LBM CROSS-LINKS CUSTOMER’S BUSINESSES TOGETHER”.

Effectively, LBM customers are endorsing each other’s business via the web, creating an expanded and locally-focused marketing campaign for each other’s business that continually grows as LBM’s customer base expands. Because LBM’s maintenance customers are under an exclusive contract, they effectively lock out other local businesses in the same industry.

If you are interested in getting your local business engaged in this excellent marketing opportunity, call LBM today at 303-652-7631, or visit our website at: https://longmont-business-marketing.com

Historically Maurer Painting, LLC  in Boulder, CO hasn’t needed to advertise in the local phone books, local papers, or participate in mailers and coupon book advertising. They built their painting business on delivering quality painting service  via word of mouth and referrals.

Maurer Painting has come to realize that internet marketing is a good supplement to their traditional referral based marketing strategy, as it’s low cost and has excellent opportunity to provide good return on their investment.

“We’re excited to work with Longmont Business Marketing” to help grow our business”. “We’ve never been inclined to pay for marketing services, but we feel that the added internet marketing can really help us reach new  potential customers and meet our business growth targets”.

“With the lack of new construction, the house painting and commercial painting market is very competitive right now, so cost effective marketing becomes even more critical for growth”.

Contact Info:

Maurer Painting, LLC
1831 Norwood Ave
Boulder, CO 80304-1219
(303) 443-0454
http://maurerpainting.com

aRejuvenation Spa in Longmont specializes in Laser Hair Removal, Skin Care, and other Spa Services.

aRejuvenation Spa was looking to improve their web presence, and contacted Longmont Business  Marketing to improve their positioning in the search engines.

After several weeks, aRejuvenation Spa’s web presence improved,  and they started getting calls for their Laser Hair Removal Service, Skin Care services, and more.

Jean McBride, owner of aRejuvenation Spa is thrilled with the results, and is now working with Longmont Business Marketing to expand their opportunities.

“In the short time we have had the pleasure of doing business with LBM, they have been very consistent in letting us know the status of our SEO. Thanks to his diligence, we are already at the top of the list for one category and are on the verge of being on the top for another. Thank for a great job.‎” Jean McBride – owner of aRejuvenation Spa

Contact Info:

aRejuvenation Spa
600 5th Ave, Suite B
Longmont, CO 80501-8303
(303) 485-9063
http://arejunveationspa.com

Google reviews whether positive or negative, have an impact on the search engine results page, as well as customer behaviour.

“Google Place” reviews of your business’  can have a significant impact on your business’ placement in the Google search engine results page.  Also, Several of Longmont Business Marketing’s customers have stated that new customers told them that they chose their business in large part due to positive Google reviews.

This doesn’t mean you should go  out and get people with Google accounts to falsify Google reviews, but it’s a good marketing strategy to ask your customers to submit reviews on your business.  This is especially a good thing if your customers are happy with your products and services.

So how does a business owner go about getting Google reviews from their customers? Ask them to do it at the time of service, and perhaps offer an incentive to do it. You could give them a discount or a coupon for providing their honest opinion.

If you’re part of a business networking organization such as  chamber of commerce or BNI chapter, there is a good chance you have customers within your business network membership. Ask them to write Google reviews for you.  You may be surprised at the results.

Contact Longmont Business Marketing for a free consultation.

We all hear a lot of people talk about search engine optimization (SEO), website development, and on-line social networking. But at LBM one of the keys to our success – and the driver of results for our clients, is that moving your website up a list in an on-line search result is not our product – it is not a stand-alone deliverable or an end. What we deliver is increased revenue and profit.

We do this by ensuring that the on-line presence that we create for your company is integrated with your customer life-cycle and sales funnel.

* If your website shows up first in search results, but is ‘dead’ (meaning it does not deliver a compelling message and is not driving business)….
* If you hand out beautiful brochures at tradeshows that say ‘visit our website for more information’, and your website basically provides the same information…
* If your marketing mix is not lined up with your sales funnel (how your clients hear about you: if 90% is word of mouth, how does your web presence support this?)…

… then you are adding unnecessary steps to your sales process and providing additional opportunities for your prospects to drop out.

We can help.

At Longmont Business Marketing, we spend a lot of time working with our customers to ensure that their website, or ‘web presence’, is aligned with their customer life-cycle.

In fact, this is our first step. Right up front, our discussions with new clients focus on their marketing strategy, business plan, and customer behaviors.

The reason we do this is because we want to make sure that any ‘technical’ developments we deliver – in the form of website development or re-design, SEO, or on-line social networking will drive the desired results: new customers, revenue, profit, and lower operating costs.

Creating a fancy new website or moving your company’s name up an on-line search result list will not drive revenue and profit if your website is not integrated with the rest of your business.

There are a lot of companies out there that will deliver a shiny website and can move you up the search lists. But if they aren’t integrating your web presence with your marketing strategy and customer life-cycle, you will not see results.

At Longmont Business Marketing, we differentiate ourselves from our competitors by providing a comprehensive, integrated, marketing solution that consistently delivers the right message, to the right people, at the right time. Our clients measure results in terms of new customers, more revenue, and reduced costs.

Recently I’ve run into a few new Longmont Business Marketing  customers that have either recently changed their physical location, website url, etc.  However, key data sources on the internet such as InfoUSA and Localeze weren’t updated with the changes, as the business owner didn’t even consider that they needed to do this.  The data inconsistency can not only create customer confusion when finding the business on the internet, but it also creates conflicts among the key internet data providers that manifests itself  in degraded search engine results. Search engines aren’t fond of inconsistent data, and tend to penalize businesses that aren’t compliant.

Small business owners need to be aware that when they make changes such as business name, business phone number, physical address, url/domain name, etc. that they must take a proactive approach in getting the key internet data sources updated.  Updating this info can be a labor intensive process, as there are literally thousands of internet directories out there.  To make matters worse, most business owners aren’t familiar with the complex structure of data sharing of the internet.  Unless business owners are well versed in this processs, it may serve them well to hire this task out to a marketing firm.

Many people don’t realize that Google has released a couple of very cool search tools for text messaging hand helds and a 411 directory for any phone to locate businesses and services. The best part is that they’re free services.

If you are on the go, you can simply send google a text message from your cell phone or any hand held. Simply put google in the “To” field, and then hit enter. When the input field for your text message comes up, simply type what local business or service you are looking for, and Google wll return the business name and phone number or the top Google search result. You can then just hit the talk button, and Google initiates the phone call.

Another method of finding local business is by dialing 1-800-goog411 from you phone or cell. Google will then prompt you for the business name, city, and state. You can also have Google search generically by just stating the type of service you are looking for like “Plumber”. Google will then respond with the name of the top search result, or you can request Google to go to the next list in the search results. Very cool, and it’s free of charge.

Here at Longmont Business Marketing, we’re scratching our heads! We’re really surprised by how much marketing money is being spent by small businesses on marketing strategies that simply don’t provide return on investment.

We are repeatedly hearing from small businesses in the Longmont area that they’re spending big money and not getting many calls from their phone book ads.

The next time you’re checking your business yellow page ad to make sure it was done properly and put in the right place(s), you may also want check to see how many pages of ads are right next to yours in bigger print. It would probably also be a good idea to check the library of yellow books to see what your ad is competing with at a broader level. While your at it, ask your family, friends, neighbors, and business partners how often they actually open those books, assuming they didn’t make a direct trip to the recycle bin. Unless your talking to someone who is computer illiterate, you’ll likely hear, “I don’t use them.”  “I just Google it”.  Statistically more people now search for local products and services using the internet. They’re not only using their home computers, but their hand-help mobile devices as well. Longmont Business Marketing not only puts small businesses on the front page of Google local search, but in a variety of other search engines and directory services  for a lot less than a small ad in one of the yellow books.

The above is just one example how Longmont Business Marketing is preparing our customers for today’s economy.
Successfully marketing your business can seem complicated and time consuming. Longmont Business Marketing cuts to the chase by offering a free consultation that will provide you with an assessment of your web peformance, on-line presence, and current marketing strategy. You have nothing to risk, as we are a local marketing firm that has several great references… That simple. Please call us at 303-652-7631 or send us an e-mail at info@longmont-business-marketing.com.